Google AnalyticsBook - 2010
A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing.
Publisher: Indianapolis, IN : Wiley, c2010
Edition: 3rd ed
Branch Call Number: 658.872 LED
Characteristics: xxvii, 404 p. : ill. ; 24 cm