Google Analytics

Google Analytics

Book - 2010
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A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing.
Publisher: Indianapolis, IN : Wiley, c2010
Edition: 3rd ed
ISBN: 9780470531280
Branch Call Number: 658.872 LED
Characteristics: xxvii, 404 p. : ill. ; 24 cm
Additional Contributors: Tyler, Mary E. 1970-
Teixeira, Joe


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Nov 29, 2012

outdated and not well explained how to install the analytics for online stores. It's easy for website with html, but when it comes to different shopping carts (oscommerce, Zen Cart, etc) this book is not comprehensive.

Better search online for some more updated information such as SEO blogs

Simone_H Dec 12, 2011

This is a pretty good book although by the time I was reading it Google had changed their code - but you get that. My main problem with it is that its very much geared to marketing rather than design or development which was not useful to me. Also some of the examples and commentary felt pretty dated.

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