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Book, 2008
Current format, Book, 2008, 7th ed, Available .
Book, 2008
Current format, Book, 2008, 7th ed, Available . Offered in 0 more formats
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. KEY TOPICS: Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. MARKET: For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
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