Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations

Book - 2008
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For graduate courses in Nonprofit Marketing and Management.

This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Edition: 7th ed
ISBN: 9780131753723
Branch Call Number: 658.802 AND
Characteristics: xxi, 504 p. : ill. : 25 cm
Additional Contributors: Kotler, Philip


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