The New Business Road Test

The New Business Road Test

What Entrepreneurs and Executives Should Do Before Writing A Business Plan

Book - 2006
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Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
Publisher: New York : Prentice Hall, c2006
Edition: 2nd ed
ISBN: 9780273708056
Branch Call Number: 658.022 MUL
Characteristics: xviii, 305 p. ; 24 cm


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