The Strategy Paradox

The Strategy Paradox

Why Committing to Success Leads to Failure (and What to Do About It)

Book - 2007
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Describes how companies can achieve successful results while minimizing their risk, drawing on cutting-edge research and firsthand experience to introduce the author's innovative principle of requisite uncertainty.
Publisher: New York : Currency Doubleday, c2007
ISBN: 9780385516228
Branch Call Number: 658.4012 RAY
Characteristics: xi, 303 p. : ill. ; 25 cm

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JLMason
Apr 18, 2012

See also Peter Schwartz's "The Art of the Long View", which is the classic book on the use of scenarios in strategic planning. Raynor's book is an updated version with more recent business examples, but it is less accessible than Schwartz due to its more academic approach. Both books are worth a read by strategic planners, executives, and anyone with responsibility for an organization, even non-profits.

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