Naked Conversations

Naked Conversations

How Blogs Are Changing the Way Businesses Talk With Customers

Book - 2006
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Explains how business blogs can humanize communication, bringing companies and their constituencies together in a way that can improve both corporate image and the bottom line.
Publisher: Hoboken, NJ : Wiley, c2006
ISBN: 9780471747192
047174719X
Branch Call Number: 659.2 SCO
Characteristics: x, 251 p. ; 24 cm
Additional Contributors: Israel, Shel 1944-

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BobLeDrew Nov 12, 2009

This was and is a great book to begin to understand how a social media tool like a blog can begin to help businesses and customers talk to and understand each other.

Twitterville, by one of the authors, is another great book.

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