The Copywriter's Handbook

The Copywriter's Handbook

A Step-by-step Guide to Writing Copy That Sells

Book - 2005
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Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
Publisher: New York : Henry Holt, c2005
Edition: 3rd ed
ISBN: 9780805078046
Branch Call Number: 808.066659 BLY
Characteristics: xvii, 410 p. ; 20 cm


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Apr 04, 2016

Hello- Just wondering when this book will be available... Thanks

ViBenson Jul 19, 2015

This book was turned in weeks ago, along with the other two books listed on my account.

Please advise!

Violet Benson

Feb 19, 2009

This is a great book for anyone who has to write for business. Even if you are not a marketing professional and only have to write letters or emails to your contacts, the advice offered by Bob Bly will help you improve your writing and produce copy that is convincing and compelling. I borrowed the book from the library, but I am buying my own copy in the next few days.

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