What Sticks

What Sticks

Why Most Advertising Fails and How to Guarantee Yours Succeeds

Book - 2006
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'What Sticks' reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.
Publisher: Chicago, IL : Kaplan Pub., c2006
ISBN: 9781419584336
Branch Call Number: 658.84 BRI
Characteristics: xxi, 275 p. ; 24 cm
Additional Contributors: Stuart, Greg 1959-


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