How March Became Madness
How the NCAA Tournament Became the Greatest Sporting Event in AmericaKit - 2005
Eddie Einhorn, who founded the TVS network which was the predecessor to ESPN, reveals through conversations with the biggest names in college basketball, how television helped turn the NCAA Men's Basketball Tournament into the greatest sporting event in the country. The DVD The Game That Changed College Basketball accompanies every book.
Publisher: Chicago, IL : Triumph Books, c2005
Branch Call Number: 796.32363 NCA EIN
Characteristics: xii, 266 p. : ill. ; 24 cm. + 1 DVD