How March Became Madness

How March Became Madness

How the NCAA Tournament Became the Greatest Sporting Event in America

Kit - 2005
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Eddie Einhorn, who founded the TVS network which was the predecessor to ESPN, reveals through conversations with the biggest names in college basketball, how television helped turn the NCAA Men's Basketball Tournament into the greatest sporting event in the country. The DVD The Game That Changed College Basketball accompanies every book.
Publisher: Chicago, IL : Triumph Books, c2005
ISBN: 9781572438095
1572438096
Branch Call Number: 796.32363 NCA EIN
Characteristics: xii, 266 p. : ill. ; 24 cm. + 1 DVD
Additional Contributors: Rapoport, Ron

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